Jessie Evans serves as the Marketing Director at Stern & Cohen, where she leads the strategy, execution, and analysis behind the firm’s marketing and brand initiatives. Her role spans digital marketing, creative strategy, analytics, partnerships, business development, and firm operations, allowing her to blend both the creative and analytical sides of marketing.
Education & Experience
Jessie earned two Bachelor of Science degrees from Penn State University in 2021, graduating with degrees in Marketing and French & Francophone Studies. She also studied abroad at the Université de Franche-Comté in Besançon, France.
In 2026, Jessie earned her Master of Business Administration from Lehigh University with a concentration in Marketing.
Before joining Stern & Cohen, Jessie worked in digital marketing, managing national client accounts and developing social media strategies across a variety of industries.
A Love for Marketing
Jessie was drawn to marketing because of the unique way it combines creativity with data and strategy. Whether she is developing a new campaign, analyzing performance, or finding a creative way to strengthen the Stern & Cohen brand, she enjoys the challenge of turning ideas into measurable results.
Her background in both creative marketing and analytics allows her to look at initiatives from multiple perspectives, balancing strong branding with the data needed to make informed decisions.
A Day in the Life at Stern & Cohen
At Stern & Cohen, Jessie oversees the firm’s overall marketing strategy and manages initiatives across digital advertising, television, out-of-home media, social media, email marketing, search engine optimization, website development, and community outreach.
She leads the firm’s marketing team and coordinates projects from initial planning through execution and analysis. Jessie also works closely with firm leadership to evaluate marketing performance, manage budgets, identify opportunities for growth, and help guide long-term strategy.
Data plays an important role in her work. Jessie develops reports and analyzes trends across the firm’s marketing efforts to better understand performance, client acquisition, and opportunities for improvement.
She also oversees Stern & Cohen’s creative direction across a variety of platforms, helping ensure the firm maintains a consistent and recognizable brand.
In addition, Jessie manages the firm’s external marketing relationships, partnerships, sponsorships, and community initiatives while helping coordinate internal firm events and outreach efforts.
Gettin’ Personal
Outside of work, Jessie is an avid reader with a particular love for fantasy and historical fiction. She also enjoys Pilates, running, traveling, and spending time with family and friends.
A proud Penn State graduate, Jessie remains an enthusiastic Penn State football fan and enjoys keeping up with Philadelphia sports.