Jessie Evans serves as the Marketing Director at Stern & Cohen, driving forward the firm’s strategic marketing initiatives with precision and creativity.  From the day-to-day of Search Engine Optimization to the hustle and bustle of Stern & Cohen’s Official Partnership with the 76ers, she dips her toes in every facet of S&C marketing. 

Education, Past and Present 

Before starting her professional journey, Jessie earned two Bachelor of Science degrees from Penn State University (We Are!) in 2021, where she graduated with a degree in Marketing and a degree in French.  Jessie is fluent in both English and French and brings a diverse skill set with her to the marketing table…incroyable

With a profound love for learning and growth, Jessie continues to expand her knowledge and expertise in the field as she is currently pursuing her MBA with a concentration in Marketing from Lehigh University.   

A Love for Marketing 

Jessie’s fervor for marketing flourished during her professional journey, as it seamlessly merges creative thought and design with in-depth data analysis.   

Before Stern & Cohen, Jessie worked exclusively in social media.  She developed an interest in social media analytics while working for Penn State’s newspaper, The Daily Collegian, and worked for a digital marketing firm as a social media specialist immediately after graduating from college. 

A Day in the Life at Stern & Cohen 

In her role at Stern & Cohen, Jessie is entrusted with a diverse array of responsibilities. She oversees all marketing efforts, leveraging her passion for both creativity and data analysis to drive impactful strategies. 

With an astute eye for detail, Jessie spearheads website and search engine optimization initiatives, ensuring Stern & Cohen maintains a prominent digital presence for clients. Her proficiency seamlessly transitions into social media management across all platforms, where she curates compelling organic content and orchestrates impactful social campaigns. Additionally, Jessie curates all email marketing campaigns where she cultivates client relationships and drives meaningful engagement. 

Furthermore, Jessie serves as the primary point of contact for Stern & Cohen’s Official Partnership with the Philadelphia 76ers where she oversees the day-to-day management of partnership deliverables.  

Her creative prowess shines in designing out-of-home media initiatives, including billboards and TV advertisements, where she ensures the firm’s brand stands out with impactful visuals.  Additionally, Jessie designs all Stern & Cohen branded items (T-shirts, sweatshirts, etc.) to maintain consistency and leverage awareness. 

On top of all that, Jessie diligently analyzes all data and crafts comprehensive reports for the firm to make informed marketing decisions. 

Beyond marketing, Jessie orchestrates firm outreach initiatives such as the Philadelphia School District’s Back to School Backpack Drive, embodying Stern & Cohen’s commitment to community involvement. She also organizes all firm events such as Happy Hour and the Annual Holiday Party. 

Gettin’ Personal 

Outside of her professional endeavors, Jessie indulges her passions. She is an avid reader and particularly enjoys Kristin Hannah and the ACOTAR series by Sarah J. Maas.  Jessie also loves yoga and exercise. She enjoys attending yoga classes after work and frequently runs long distance in the warmer months, recently achieving a milestone by running the Philadelphia Half Marathon.